Brands

Animal Equality Brand Production

The overall goal of this group of work is to inspire action, foster empathy, and make the principles of animal equality accessible and engaging to everyone.

Pigs are highly intelligent and social; they can learn tasks, recognize individuals, and form strong bonds. Because of this, many argue that they deserve ethical consideration beyond being viewed solely as a food source.

While often overlooked, chickens display complex behaviors; they can communicate with one another, establish social hierarchies, and show signs of problem-solving and memory. These traits challenge the idea that they should be treated as simple or expendable animals.

Cattle are known to have strong herd relationships, demonstrate memory, and even show signs of emotional responses such as stress or contentment. These qualities challenge the view of cattle as purely agricultural commodities.

This informational brochure explores the concept of animal equality, highlighting the moral and ethical considerations of how we treat animals. It explains that animals like pigs, chickens, and cattle are sentient beings capable of feeling pain, forming social bonds, and experiencing their environments. The brochure provides insights into why their welfare matters, practical ways to support more humane treatment, and how everyday choices can make a meaningful difference.

Lincoln Park Zoo Logo Redesign

The Lincoln Park Zoo logo redesign reimagines the brand’s visual identity to better reflect its mission of wildlife conservation, education, and community engagement.

By presenting the card in a real-world setting, it demonstrates how the design functions in practical use, from hand-to-hand exchanges to desk displays, giving a complete sense of the brand’s identity in action.

By translating the brand into a tangible product, the tote bag demonstrates how visual identity can extend beyond digital and print, offering a cohesive and memorable experience for the audience.

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